Guide
How to get more Google reviews.
Reviews are the new word of mouth. Eight in ten people read them before trying somewhere new, and Google uses their number, freshness and your replies as signals in local search. More reviews literally mean more customers.
Yet most businesses have far fewer reviews than happy customers. The gap is almost never about willingness, but about the route: the customer has to remember your name, find the profile, log in and write. Every step loses people. Here is how to close the gap.
1. Ask at the right moment
Willingness to write a review peaks right after a good experience and drops with every passing hour. An email three days later reaches a customer who has forgotten what was so good.
The best moment is at payment: the experience is fresh, the phone is already in hand, and a friendly ask feels natural rather than pushy.
2. Make the route short
Every step between happy to! and a published review costs you half the candidates. The goal is zero steps: the customer should land in the review box, not on Google's front page.
An NFC card by the till does exactly that. The customer taps the card with their phone and stands directly in the review box, stars ready. A QR code on the same card catches the phones that would rather scan.
3. Make it a routine, not a campaign
A one-week review push gives you a spike that dies out. A steady flow, three to five a week, reads to Google like a healthy, living place, and that is how profiles climb.
Give your staff one sentence to say at the till, and make it part of how every visit ends. The routine beats the campaign, every month.
4. Reply to everything, including the sour ones
Your replies are read by the next customer, not the previous one. A calm, specific reply to a sour review shows a thousand future readers that you take people seriously. That is worth more than ten five-stars.
Reply briefly, thank them, and move the details to a conversation outside Google. Never argue, never explain away.
5. Stay within Google's rules
Asking for reviews is allowed. Paying for them, trading discounts for stars, or only showing the route to happy customers is not. Google removes reviews and can suspend profiles that do it.
The rule is simple: the same route for every customer, no reward tied to the review. A card by the till that anyone can tap is compliant by definition.
6. Include takeaway and online orders
Customers who never stand in your shop can review too. Put the QR code on the receipt, in the bag or in the order confirmation, and you catch the ones who bought on the go.
For tradespeople and home services: end the job with the card. The customer is standing next to you, the experience is fresh, and the tap takes ten seconds.
7. Watch the numbers
Count how many you ask and how many write. Without numbers you cannot tell whether the routine is alive or quietly died last week.
KORTA counts every tap per card and per location, so you see the same day which counter delivers and which needs a nudge.
In short: ask at the right moment, make the route zero steps, and do it every day. The KORTA review card starts at 390 kr for three and is live the same day it lands on your counter.
